A Legacy of Fragrance, Reinvented for Tomorrow
The Fragrance of a Lifetime
Maison de l’Avenir (House of the Future) is more than just a brand—it’s a deeply personal journey that spans three generations. For me, Sunit Sheth, fragrance has always been in the air—quite literally.
Some of my earliest memories are trading the quiet suburbs of London for the bustling souqs of Dubai, where I’d watch my grandfather expertly trade oud oils and attars, their rich, heady aroma lingering in the air long after the deals were made. I can still recall the mesmerizing swirl of scents that seemed to carry stories of faraway lands and ancient traditions.
At home, my father carried on this legacy with boundless energy, establishing our first operations in the United Kingdom and building a bridge between the East and the West. His enthusiasm was infectious—often accompanied by many a spritz of a new fragrance filling the room as he meticulously tested his creations.
The Fragrance of a Lifetime
Maison de l’Avenir (House of the Future) is more than just a brand—it’s a deeply personal journey that spans three generations. For me, Sunit Sheth, fragrance has always been in the air—quite literally.
Some of my earliest memories are trading the quiet suburbs of London for the bustling souqs of Dubai, where I’d watch my grandfather expertly trade oud oils and attars, their rich, heady aroma lingering in the air long after the deals were made. I can still recall the mesmerizing swirl of scents that seemed to carry stories of faraway lands and ancient traditions.
At home, my father carried on this legacy with boundless energy, establishing our first operations in the United Kingdom and building a bridge between the East and the West. His enthusiasm was infectious—often accompanied by many a spritz of a new fragrance filling the room as he meticulously tested his creations.
From Spritz to Strategy
From Spritz to Strategy
While perfumery was my birthright, I took a detour to Unilever HQ in London, where I was lucky enough to get my hands into one of their biggest brands, AXE/Lynx. There, I learned how to turn a product into a cultural phenomenon and help support a major brand shift from 'spray to get the girl', to a leading men's-grooming brand. Subsequent to that I was working with Tesco.com, in the foundation years of eCommerce as a major revenue stream for Unilever. We were in a unique position, with the power and resources of an organization like Unilever, but flexibility to build and customize our business to capitalize on the eCommerce world.
But heritage has a way of calling you back. With the scent of home in my nose, nine years ago, I moved back to Dubai, joined the family business, ready to bring a fresh perspective and a vision for the future.
A Vision for the Future
For the past three years, I've been driven by one question: How do we bring together AI technology and the timeless art of perfumery? Maison de l'Avenir isn't just about making perfumes—it's about designing personalized experiences. Using AI, we create fragrances tailored to your moods, moments, and preferences. It’s like having your own personal perfumer, minus the awkward conversations about base notes”.
A Vision for the Future
“My goal is simple: to craft fragrances that our
customers don’t even
know they want yet.
By marrying our 50-year heritage with cutting-edge AI, we’re redefining what it means to
discover a scent that feels uniquely yours.”
Where Heritage Meets Innovation
Where Heritage Meets Innovation
"Our fragrances are a seamless blend of:
- The richness of the East, with opulent ingredients like oud, amber, and sandalwood.
- The elegance of the West, inspired by the timeless sophistication of French perfumery.
We’re not here to follow trends. We’re here to create scents that surprise, captivate, and resonate—offering you something extraordinary every time."
A Personal Note
“ As a third-generation perfumer, it’s both a responsibility and a thrill to honor the legacy my family built while imagining what’s next. Maison de l’Avenir is where tradition meets technology, where the artistry of fragrance merges with AI’s limitless potential. I can’t wait to share this journey with you. ”
Welcome to “Maison de l’Avenir” - the House of the Future. A sanctuary of opulence and exquisite craftsmanship. Our lineage, tracing back to 1974, is now being reimagined by the third-generation perfumer, Sunit Sheth, who, with a legacy of fragrance mastery behind him, has forged a new path, crafting a successor brand that speaks to the modern connoisseur. Check out our custom AI Fragrance Finder, that will allow you to create a personalized olfactory experience.
Welcome to “Maison de l’Avenir” - the House of the Future. A sanctuary of opulence and exquisite craftsmanship. Our lineage, tracing back to 1974, is now being reimagined by the third-generation perfumer, Sunit Sheth, who, with a legacy of fragrance mastery behind him, has forged a new path, crafting a successor brand that speaks to the modern connoisseur. Check out our custom AI Fragrance Finder, that will allow you to create a personalized olfactory experience.
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